Alex McLean

Personal statement

I’m a content person! While I had dreams of being a scientist, my persistent misunderstanding of basic natural laws put a dampener on that plan. Luckily, I’ve always had words, curiosity and my incredible wit to get me through life.

My professional joy comes from writing excellent content for real people. Nothing is more satisfying than making the complicated stuff simple. I think that content should be written for customers, not businesses. That means less jargon and more sense.

I’m currently working at Team Content in a project content role at ANZ in Melbourne.

I am so excited for the future of content. Design is lucky to have UX on its side, now the same will happen with content – it’s going to get smarter, cooler and more valuable, and I’m going to be a part of it!